What is Advertising?
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. It is the technique and practice used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Most advertising involves promoting a good that is for sale.
Advertising works to amplify your small business marketing and helps you reach the right audience with positive, targeted messaging that converts potential customers into paying customers.
What are the principles of advertising?
What makes an ad successful?
How do advertisements attract customers?
An effective advertising should be able to attract consumers' attention, hold interest to the message exposed, arouse desire to a product advertised and obtain action.
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