What Is Email Marketing? Why Use Email Marketing?
When you want to grow your brand or sell your stuff, email marketing is one of the most popular and effective tools around for marketing campaigns. In the age of social media, it's tempting to write off email. However, there is statistical evidence that it remains an important aspect of marketing efforts. For instance:
Experts with the marketing company Litmus estimate that email returns an average of $42 for every $1 spent.
If you’re a bit confused about where to begin, that’s totally normal. Hang tight you will get to know :
- What is email marketing
- Why do we need email marketing
- Top 3 reasons why email marketing is best
- Free email marketing tools
- Email marketing vs social media marketing
- Conclusion
What is email marketing?
Email marketing is a powerful marketing channel, a form of digital as well as direct marketing, that uses email to promote your business’s products or services. It can be a great help to make your customers aware of your latest products and offers by integrating them into your marketing automation. It can also play a significant role in your marketing strategy with lead generation, brand awareness, building long-term relationships, or keeping your customers engaged between purchases through different types of marketing emails. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.
Why email marketing is important?
We’ve covered the biggest question, what is email marketing, but haven’t gotten into why it plays a pivotal role in the growth of your business. Let’s talk about that now.
Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing, and unsolicited spam email (which is never a good marketing strategy, by the way)
Though there are many reasons why you should make email as one of your top priorities for marketing your brand, but here are the top 3:
1. Everyone (almost) Uses Email
A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you unless your industry accounts for the remaining 9% (hint: it doesn’t). Email presents an incredible opportunity to reach customers. Not only can you provide them with discounts, sales, coupon codes, new products, and more, they can share and forward those emails to anyone they’d like. A good email marketing strategy is to encourage customers to share offers as much as possible. Email is especially huge in the B2B world as it's the most prominent form of communication for 73% of businesses.
Did You Know?💡
At least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your email List
On any social media platform, an account (along with all your fans and posts) could be suspended or deleted any time, for some reason (sometimes without reason) without notice. However, you own your email list. No one can take those leads away from you.
3. Email Converts Better
People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge!
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Email marketing vs social media marketing
According to a survey, 59% of respondents were influenced by email when it came to purchasing decisions. A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media.
One huge advantage of email over social media is that customers are more likely to see an email than social media. Just posting something on social media doesn't mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it's read (or deleted).
Ideally, email should go hand in hand with social media. Adding social media “Like” or “Share” buttons to your marketing emails gives an additional way for customers to connect with your brand. Some snippets of positive reviews from social media fans can be included in emails, and social media posts can drive customers to email newsletters.
Marketing through email can substantially increase your income if you do it correctly. It's a great way to get people to visit (and revisit) your website or blog. More traffic usually equates to more income.
Conclusion
If you’ve been ignoring email marketing, it’s time to reconsider your strategy. It delivers huge returns for marketers who know how to do it right.
- First, remember you’re a guest in the inboxes of your subscribers. Your emails are always just one click away from losing their interest forever. Be polite, respectful, and deliver value.
- Second, We’ll need to ask permission. Of course, it’s the right thing to do. In the era of new data protection, like the EU’s GDPR, it’s also a legal requirement.
- You’ll want to follow through with the promises you make. Provide people with what they’ve asked for and email regularly to line up with their expectations.
- There’s no formula for boosting email automation. It’s all about what works best for you and your company’s voice and style.
Finally, you can move on to email segmentation and analytics once you’ve mastered the basics. Start sending separate types of emails to different groups of people so you can deliver more useful emails.
More about email marketing
Enjoyed this article? If you’re determined to become an email marketing expert, then you’ll love this FREE eBook by Neil Patel.
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Features
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Digital Marketing Agency | Sapnaa – Your Dream Store
Sapnaa – Your Dream Store It was established in April 2021. It is a digital marketing agency for various kinds of digital services with a small online store of different variety products. We at Sapnaa provide different services and digital marketing to grow businesses and products according to the niches of the client. We keep our customers at the top priority and are committed to ensuring integrity and discretion for their work. With the help of our top-level employees, we provide high-quality services to our clients and reaching over their expectations as we believe “Customer Satisfaction is Our Earning”
We Work Hard To Provide You The Best Quality Products And Services
Our team has the best qualification and experience of several years. We have high-quality technology with our own SMTP server and we aim towards allowing people to really maintain rich connections with a much larger number of people. Our services are available 24/7 throughout the world. We always maintain our good work to keep our customers satisfied and for the growth of their business and products.
Our Motive:
We at Sapnaa make sure that your business not only gets the traffic but also the targeted and relevant traffic. We make sure to provide the best digital marketing facilities without causing too much of your precious time because We know how time plays a significant role in a business and we value that.
Our Digital Marketing experts have all the best strategies to make your business the leading one among all your business competitors.
We Believe:
We believe that creating memorable experiences is the best way to connect with your consumers. From dynamic web designs to cutting-edge digital marketing strategies, we believe that the custom solutions we create today will transcend the trends of tomorrow. No matter your product or service, you have a story to tell. And, we’re the best digital marketing agency to tell it.
Our Services
Web Design
The Impression of your Website Directly Reflects the Competency of Your Business. We will Create Effective And Professional Websites for Business.
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Email Marketing Campaign
Send marketing messages to a bulk group, direct visitors to your sites, and convert them into an engagement.
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Social Media Marketing
Your Customers are already interacting with brands through Social Media. We will Help to Find the Correct Audience for your Business.
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Graphic Design
Designing can aid in selling a product or idea. Branding is a significant aspect of growing your business and we are experts in it.
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SMS Marketing
Send text messages as it is the most direct line of contact because people are more attached to their phones.
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SMTP Setup & Fixing
We will set up an SMTP Server for you to send unlimited emails from your domain.
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Fiverr Services
We also provide Freelancing services on Fiverr which constitutes all kinds of services related to Email Marketing.
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Online Store
Shop online different varieties of products for your personal and official uses.
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Get Online Digital Tools
We provide different digital tools with the discount coupons, such as VPS, Web Hosting, Bulk Email Sender, Bulk Email Verifier, etc.
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Why Choose Us?
- 24/7 Customer Support
- Easy To Pay (PayPal, Card, Bank Transfer)
- Easy To Connect (WhatsApp, Messenger, Email, Telegram, etc.)
- Best Digital Marketing Services Available
- Best Digital Tools Available
- Professional and Experienced Service Providers
- Provides Services World-wide
Special Thanks
Welcome to Sapnaa – Your Dream Store. I am Sneha Khedia, the Founder & CEO of this digital marketing agency. I heartfully thank you to visit our store.
In today's digital world,
Digital marketing is one of the most powerful tools.
Digital Marketing is the best platform for increasing traffic and sales. I am an expert in Digital Marketing. I have 3 years of experience in Digital Marketing especially in BULK EMAIL MARKETING, B2B LEAD GENERATION, SOCIAL MEDIA MARKETING. HTML EMAILS, HTML TEMPLATES DESIGNS, GRAPHIC DESIGNS, SALES PRODUCTS, ETC. We are also providing a small online store with different varieties of digital and necessary products.
*Note: Don't miss the mind-blowing opportunity for Sale's products & Special offers!
Thank you!
Sneha Khedia
Founder & CEO
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