send email campaigns

How To Warmup SMTP Server (Free Warmup Tool Inside)

Are your emails going to SPAM? Don’t worry, It's OK.
It is very common for emails to go land in the spam folder for a new sender with a new SMTP server (Email Server), new IP & Domain.
Even if all technical aspects such as SPF, DKIM, DMARC, RDNS, No Blacklists, and 10/10 Score on Mail-Tester.com are in place, your emails may land in spam.
When you build a New SMTP Server with a new IP Address, or when you subscribe to an SMTP Service Like Amazon SES with a Dedicated IP, and before You can Start Sending any Email Marketing Campaigns, you have to warmup your IP Address.
Also, you need to warm it up if you left your IP without sending any email for more than 30 days or so.
So, SMTP warmup is somehow a continuous process.

What is Warming Up IP?

When you have a new Brand IP Address for your SMTP, this IP will have no Reputation on the internet, and ISPs (internet service providers) don't know this IP. So, IP warmup is the practice of building your reputation on the internet by gradually increasing the volume of emails sent with your IP address according to a predetermined schedule.

When an ISP notices an email suddenly coming from a new IP address, they will immediately begin evaluating the traffic coming from that IP.

Since ISPs treat email volume as a key in determining spam, it is best to start sending a low email volume, then increasing up your way up to more significant amounts.

This gives the email providers a chance to carefully observe and analyze your sending habits and volumes and record how your recipients engage with your email.

In general, Warming up takes between 2-10 Weeks according to your scenario and the number of emails you want to send per day.

How do ISPs evaluate your emails and Reputation?

When you start the warming up process, ISPs will Evaluate your Reputation according to three Main Factors:

1. Bounce Rate: When you send an email campaign, you need to ensure that your emails are valid emails, High bounce rate will destroy your reputation.
2. Spam Traps: Even a very low percentage of spam traps can blacklist you!
3. Spammy Content: Your message content is essential. ISPs will check if you are using any spammy keywords or blacklisted links.
4. User Interaction: How Recipients are interacting with your emails, if they are reporting you as spam, then this is a real problem!

Warming Up IP in Action (Examples)

Ok, now after we have the big picture warming up SMTP, let’s go with some examples and real scenarios and understand how the operation works:

Please note: These sample schedules are intended to be a suggestion only. Every sender is different.

1. 1000 Emails Per Day

This is not a big deal, you start by sending 14 emails the first day, then increase gradually to reach 1K in about 10-15 days. The schedule is described in the following table:

2. 10K Emails Per Day

Now, in this scenario, we do the same thing, but with a more extended schedule, check the following table:

3. 50K Emails Per Day

Now 50K per day is considered somehow a big number.

As a little advice, and to make things easier, always split large volume warmup campaigns into smaller ones, like in our case, we split it into three schedules:

1. Reach 10K emails.
2. Reach 30K emails.
3. Reach 50K emails.

You may say, this will make the warmup schedule longer, maybe yes, but in our experience in this way, you can monitor and manage your warming-up campaigns easily and get better results.

So, if you were warming to 10K, the number of emails would be less, and you can see and monitor the user interaction and bounce rate on a smaller amount of emails, which will make the picture clearer.

I hope you got the point.

Free Warmup Tool

Warmup Schedule Generator

We always try our best to make things easy for everyone, especially for beginners, so we developed the Free Elitetools which also has a simple warmup schedule generator tool

Then, Select Your Email List Size, and Click Generate! And See the Magic

Email Volume and Timeline

For IP warmup, the warmup schedule, and the sending volume is different for all senders.

The number of emails you send depends on your own total email volume, some may require to send 100 emails per day, and others may need 1M per day!

But in any case, you must send enough emails at enough frequency so that your email reputation can be tracked.

Also, you have to know something very important, most reputation systems only store data for 30 days, so you should not go 30 days or more without sending on an IP. If you do, then you will need to warm it up again. This is why we said above that warming up an IP is a continuous process.

Transaction VS Marketing Emails

Transactional Emails

If you want to use your SMTP server to send Transactional Emails (Password resets, invoices, welcome emails…). In this case, you may be an established business or a new business.

Established businesses:

If you are already sending a lot of emails, and you decide to move to an ESP for the first with dedicated IP or build your own SMTP, you should migrate you're sending a little bit at a time.

One way to do this is to split your traffic and move small portions of it to the new IP over time.

Alternatively, if you are already maintaining multiple mail servers, you can move your servers over to your new IP one at a time.

New businesses:

Typically, the organic growth of your business will, by its nature, create an ideal ramp. Since transactional email is usually dependent on the number of users you have, the growth in your customer base will create a nice, comfortable growth curve in your email volume. So you will not worry about warming up in this case.

But still, it's important to monitor your reputation and your system to see how it's performing. (We will talk about monitoring reputation later)

Email Marketing Campaigns

The Simplest Approach is to estimate your total monthly email volume and divide that number by 30.

Then, try to spread your sending evenly over the first 30 days, based on that calculation. For example: if you will send 90,000 emails/month, you should start off sending 3,000 per day over the first month and so on.

Maintain Warmup across ALL ISPs

It’s important to remember that you must maintain a steady volume during the entire warmup period for each ISP.

So remember to split up your warmup schedule so each ISP is receiving a comparable amount of mail each day – don’t warmup Gmail on Monday, Yahoo! on Tuesday, etc. – evenly disperse your mail to each ISP on each day of warmup.)

If not, your sending activity looks sporadic and you won’t be able to build a solid reputation.

Just mix things up! Don't send to one ISP at a time.

Warming up IP Tips:

There are some crucial tips that you have to Follow while warming up IP:

1. Don’t ever start before you get a High sending score: Ensure this by configuring SPF, DKIM, rDNS, and other Technical Details.
2. Don’t ever send promotional emails in the warmup period. You need the highest engagement rates, so send transactional emails or maybe some valuable info.
3. Mail only to your top active subscribers first. Ensure almost 0% bounce rates.
4. Don’t rotate or switch IPs during warmup. Rotation is a sign of spam.
5. In your emails, add a clear link for people to unsubscribe.
6. Add an Email Signature that makes your emails look trusted.
7. Mix your campaigns with premium SMTP services – this will give better user interaction and domain reputation.
8. Join Newsletters. This will make a lot of emails come to your inbox and give you a Higher domain reputation.
9. Send to your friend’s list and ask them to report you as non-spam and tell them to reply.
10. Try your best to build an audience and warmup to that audience. In this way, you will achieve the best user interaction and will make the “warming up process” a lot easier.
11. Monitor your campaigns accurately, and be sure to keep your bounce rate below 2% by validating your emails (You can use our service to validate the emails – Bulk Email Verification)

How to Monitor IP Reputation?

So, you need to monitor your Bounce rate, user feedback, and reputation score.

Some Services Like Amazon SES, and Sparkpost has a built-in reputation system that shows your Bounce Rate and User Interaction.

If you are using a Custom SMTP as we explained in How To Set Up SMTP Server With Postal (Step By Step Guide) or whatever SMTP you are using.

In some cases, you will be able to monitor bounces and user feedback through the mailing system like in MailWizz. You can also monitor open, unsubscribe, and open rates. This will give you an indication of how users are interacting with your messages.

Monitor Reputation?

Having the right tools for checking the IP reputation is halfway to success. Here are some tools and
services you can use:

• senderscore.org by Return Path. The score ranks from 0 to 100, 100 being the best. It tells you how you're performing. Typically it's recommended that you maintain your sender score of 90 or better.
• talosintelligence.com by Cisco. It tells you how your reputation is across all the network providers Cisco manages. The reputation score is grouped into Good, Neutral, and Poor.
• postmaster.live.com Microsoft's Smart Network Data Services gives you information about the traffic originating from your IP address such as the volume of sent emails, complaint rates, and spam trap
  hits.
• postmaster.google.com Gives access to your domain's data on Google Search Console.
• postmaster.aol.com Check your IP reputation and rates it as “bad”, “neutral”, and “good”.

Conclusion:

IP warmup is the act of sending emails gradually to build a good reputation and reach the recipient’s inbox. So, be careful, and follow the guidelines and tips listed above, to achieve the best results.

Good Luck, if you have questions or clarifications, you can comment below, or open a question on Sapnaaz Forum.

Hope You All The Best!

How To Set Up SMTP Server With Postal (Step By Step Guide)

In this Step by Step Guide, we will show you how to set up a SMTP server using Postal, the open-source SMTP software to Send Unlimited Emails.

There are several methods to build SMTP servers, in this guide we will build the SMTP server using a free open source software called “Postal“.

Postal is a fully-featured open-source mail delivery platform for incoming & outgoing e-mail and gives you all the tools and features needed to build a full mailing system for your business.

What is the SMTP Server?

We have described it in detail about this in our another blog “What is a SMTP Server?“. But if you want know it in brief, here it is:

SMTP is that thing that allows you to send emails over the internet.

SMTP stands for “Simple Mail Transfer Protocol”. It's a Concept in Networking that you don't have to worry about.

Just Know that SMTP is the technical thing that is responsible for delivering emails over the internet.

What do we mean by Sending Unlimited Emails?

When we say unlimited emails, this means that we can send unlimited emails from our server, there are no restrictions by companies or monthly plans to buy or so.

It's your server, you can send as much as your server can handle in terms of resources. So when you have more CPU and RAM, you can send more emails and so on.

Let's Start The SMTP Server Setup

Ok, let's start the real work! But, before we start, you need to know what is required.

Requirements to Setup SMTP Server.

In order to Build and Setup an SMTP Server, you will mainly need two things:

1. A Domain Name
2. VPS Server with Port 25 Opened.

1. Domain name

When you send emails, you will be sending from an email address like this one:

mail@sapnaaz.com

So in our case, “sapnaaz.com” is the domain name that we use to send our emails. It's required to have a domain name to use when you send emails from your SMTP server.

Usually, it's your website domain name, except if you are working with cold emails, then it's better to get and use another domain in case it got blacklisted, to keep your main business domain safe.

So if you don't have a domain yet, go and get one now in order to continue the setup.

How to get a domain? Simply you buy one! And it costs around 10$/year, so it's not that big deal!

We have a lot of DOMAIN REGISTRATION PROVIDERS where you can get a domain from, like:

• Domain.Com
• Namecheap
• GoDaddy

Here in this course, we will be using Namecheap to get my domain, but you can use any other service if you want, all work in the same way, and if you need any help, we will be here 🙂.
Got a Domain? Great! ✔️ Let's continue.

2. VPS Server with Port 25 opened.

The second thing you will need is a VPS server, a public server to Install & Setup SMTP on.

What is a VPS server?

If you don't know what is a VPS server, simply it's a computer (a server) running in the cloud that you buy from a Web Hosting or Cloud Services company. And it's publicly accessible with a Public IP.

A VPS can be used to host your websites with higher performance and can be used to run a machine 24/7 in the cloud to do any task you want.

Port 25 open??

We mentioned that the VPS must have port 25 opened, what does this mean?

We don't want to bother your head dealing with technical stuff but, in short, any network service or software uses a certain port to communicate over the internet or network. For example:

• Connecting remotely to another Windows Machine using RDP software works over port 3389.
• SQL database systems like MYSQL on our computer works over port 3306.
• Connecting to a Linux machine remotely to manage it with SSH, uses port 22.
• When you surf the web and open websites, we use port 80. and so on.

By default, all servers and computers have a firewall running which blocks all ports except the ones you want. So, to use a certain service, we need to open that port in the firewall.

What you have to know also, that ports can be blocked and opened in two ways, incoming and outgoing, the following diagram will make things clearer:

In our case, we are building an SMTP server, and the SMTP software or protocol communicates over port 25. So, we need to have port 25 opened.

When you get a VPS server, just make sure that the company allows Port 25 and don't block it, because some companies do this to protect from spammers.

Here is a list of some companies that allows port 25 by default:

• Contabo
• Interserver
• OVH
• DigitalOcean
• AWS (some accounts are blocked)

Are there any other Companies? Yes, you can contact the support of any company you want and ask if they block any ports by default. If not, then perfect, you can go with it.

Feel free to use any VPS company you want, It's up to you!

You can also sign up on DigitalOcean through this coupon link to get free $100 to test everything for free.
Or start with Contabo which we think is the cheapest VPS service that you can use, we have 2 servers configured with Contabo.

After you select your VPS company, just create a VPS Server with the following minimum specifications:

• Ubuntu 22.04 or 20.04 or 18.04 x64 as your operating system
• You can start with 1 CPU/2 GB RAM (And resize later).

Got your VPS? Great! ✔️ Let's continue.

VPS Server basic configuration

Now we have our new Ubuntu VPS server, let’s prepare it out for setup.

Connect to your server, using an SSH client like putty or bitvise. Or if you do not like to install these softwares and you are using Windows 10/11 or Linux or Mac OS then you can do the following:

• Press Win + R on your keyboard.
• Type cmd, and press Enter. A new window will open.
• In the window, type ssh username@ip-address (replace username with the username of your server and ip-address with the IP address of your server)

First, check your hostname:

hostname -f

If you don’t see a form of ANYTING.YOURDOMAIN.COM, then you need to change the hostname using the following command:

 sudo hostname server.domain.com

Where the host is anything you want. Our domain for this tutorial is sapnaaz.com, so the command will look like this:

sudo hostname postal.sapnaaz.com

Map your domain name

Now we have our VPS server and we set its name. Go to your Domain Provider and map your Domain to your VPS server. Just open DNS management zone and add a new A record like this:

Host: postal (Whatever you have chosen) Points To: YOUR_SERVER_IP

Done? ✔️ Let's continue.

The VPS is ready, and we can start the installation process. To setup SMTP Server on our VPS, we need to install an SMTP software.

Install Postal Mail Server on Ubuntu 22.04/20.04/18.04

The installation of Postal Mail Server on Ubuntu is not as complicated as others say. By sparing some minutes and following below few steps, you should have Postal Mail Server running on Ubuntu 22.04/20.04/18.04 server.

Step 1: Update your system

Like all other installations, we start the installation by ensuring our system is updated.

sudo apt update
sudo apt -y upgrade

Perform a reboot if it is required:

[ -f /var/run/reboot-required ] && sudo reboot -f

Then install git once the system is up

sudo apt -y install git curl jq

Step 2: Install Docker & Docker Compose

Import Docker repository GPG key:

curl -fsSL https://download.docker.com/linux/ubuntu/gpg | sudo gpg --dearmor -o /etc/apt/trusted.gpg.d/docker-archive-keyring.gpg

With GPG key imported you can add Docker repository to your Ubuntu system.

sudo add-apt-repository "deb [arch=amd64] https://download.docker.com/linux/ubuntu $(lsb_release -cs) stable"

Finally install Docker CE on Ubuntu 22.04/20.04/18.04:

sudo apt update
sudo apt install docker-ce docker-ce-cli containerd.io

Add your user account to docker group.

sudo usermod -aG docker $USER
newgrp docker

Confirm successful installation by checking Docker version

$ docker version
Client: Docker Engine - Community
 Version:           20.10.16
 API version:       1.41
 Go version:        go1.17.10
 Git commit:        aa7e414
 Built:             Thu May 12 09:18:18 2022
 OS/Arch:           linux/amd64
 Context:           default
 Experimental:      true

Server: Docker Engine - Community
 Engine:
  Version:          20.10.16
  API version:      1.41 (minimum version 1.12)
  Go version:       go1.17.10
  Git commit:       f756502
  Built:            Thu May 12 09:16:22 2022
  OS/Arch:          linux/amd64
  Experimental:     false
 containerd:
  Version:          1.6.4
  GitCommit:        212e8b6fa2f44b9c21b2798135fc6fb7c53efc16
 runc:
  Version:          1.1.1
  GitCommit:        v1.1.1-0-g52de29d
 docker-init:
  Version:          0.19.0
  GitCommit:        de40ad0

Download the latest Compose

curl -s https://api.github.com/repos/docker/compose/releases/latest | grep browser_download_url  | grep docker-compose-linux-x86_64 | cut -d '"' -f 4 | wget -qi -

Make the binary file executable.

chmod +x docker-compose-linux-x86_64

Move the file to your PATH.

sudo mv docker-compose-linux-x86_64 /usr/local/bin/docker-compose

Confirm version.

$ docker-compose version
Docker Compose version v2.6.1

Step 3: Install MySQL / MariaDB database server

The other requirement of Postal Mail server is a database server.

Now, you can install MariaDB in the docker container.

docker run -d \
   --name postal-mariadb \
   -p 127.0.0.1:3306:3306 \
   --restart always \
   -e MARIADB_DATABASE=postal \
   -e MARIADB_ROOT_PASSWORD=postalpassword \
   mariadb

Step 4: Install and Configure RabbitMQ

Postal uses RabbitMQ for queueing. RabbitMQ is necessary to process messages and distribute the loads

To install it, run the following commands

docker run -d \
   --name postal-rabbitmq \
   -p 127.0.0.1:5672:5672 \
   --restart always \
   -e RABBITMQ_DEFAULT_USER=postal \
   -e RABBITMQ_DEFAULT_PASS=password \
   -e RABBITMQ_DEFAULT_VHOST=postalvhost \
   rabbitmq:3.8

Now we have installed all the prerequisite packages, it’s time to install Postal

Step 5: Install and Configure Postal on Ubuntu 22.04/20.04/18.04

Cloning the Postal repository

sudo git clone https://postalserver.io/start/install /opt/postal/install

Create a symlink for Postal binary

sudo ln -s /opt/postal/install/bin/postal /usr/bin/postal

DNS Records

A Records

You’ll need these records for accessing the API, management interface & SMTP server.

SPF Record

You can configure a global SPF record for your mail server which means domains don’t need to each individually reference your server IPs. This allows you to make changes in the future.

Route domain

If you wish to receive an incoming e-mail by forwarding messages directly to routes in Postal, you’ll need to configure a domain for this just to point to your server using an MX record.

Return Path

The return path domain is the default domain that is used as the MAIL FROM for all messages sent through a mail server. You should add DNS records as below.

Run the command below and replace postal.yourdomain.com with the actual hostname you want to access your Postal web interface at.

$ sudo postal bootstrap postal.example.com
Latest version is: 2.1.1
=> Creating /opt/postal/config/postal.yml
=> Creating /opt/postal/config/Caddyfile
=> Creating signing private key

This will generate three files in /opt/postal/config.

• postal.yml is the main postal configuration file
• signing.key is the private key used to sign various things in Postal
• Caddyfile is the configuration for the Caddy webserver

Open Postal configuration file.

sudo vim /opt/postal/config/postal.yml

At the minimum, have the following settings:

web:
  # The host that the management interface will be available on
  host: postal.yourdomain.com
  # The protocol that requests to the management interface should happen on
  protocol: https

main_db:
  # Specify the connection details for your MySQL database
  host: localhost
  username: root
  password: postalpassword
  database: postal

message_db:
  # Specify the connection details for your MySQL server that will be house the
  # message databases for mail servers.
  host: localhost
  username: root
  password: postalpassword
  prefix: postal

rabbitmq:
  # Specify the connection details for your RabbitMQ server.
  host: 127.0.0.1
  username: postal
  password: password
  vhost: postalvhost
  
dns:
  # Specifies the DNS record that you have configured. Refer to the documentation at
  # https://github.com/atech/postal/wiki/Domains-&-DNS-Configuration for further
  # information about these.
  mx_records:
    - mx.postal.yourdomain.com
  smtp_server_hostname: postal.yourdomain.com
  spf_include: spf.postal.yourdomain.com
  return_path: rp.postal.yourdomain.com
  route_domain: routes.postal.yourdomain.com
  track_domain: track.postal.yourdomain.com

smtp:
  # Specify an SMTP server that can be used to send messages from the Postal management
  # system to users. You can configure this to use a Postal mail server once the
  # your installation has been set up.
  host: 127.0.0.1
  port: 2525
  username: # Complete when Postal is running and you can
  password: # generate the credentials within the interface.
  from_name: Postal
  from_address: postal@yourdomain.com

Edit the file to fit your Postal settings.

When done Initialize database by adding all the appropriate table:

$ sudo postal initialize
[+] Running 5/5
 ⠿ smtp Pulled                                                              0.5s
 ⠿ cron Pulled                                                              0.5s
 ⠿ requeuer Pulled                                                          0.5s
 ⠿ worker Pulled                                                            0.5s
 ⠿ web Pulled                                                               0.5s
Initializing database
......

Create your initial admin user

Add your Email, Name & Suitable Password (Remember this email and password as this will be required to login to postal)

$ sudo postal make-user
Postal User Creator
Enter the information required to create a new Postal user.
This tool is usually only used to create your initial admin user.

E-Mail Address      : admin@example.com
First Name          : Admin
Last Name           : User
Initial Password:   : ********

User has been created with e-mail address admin@example.com

Starting the application

Run the following command to start the Postal application

$ sudo postal start
[+] Running 5/5
 ⠿ Container postal-cron-1      Started                                     0.4s
 ⠿ Container postal-web-1       Started                                     0.2s
 ⠿ Container postal-requeuer-1  Started                                     0.3s
 ⠿ Container postal-smtp-1      Started                                     0.3s
 ⠿ Container postal-worker-1    Started                                     0.3s

This will run a number of containers on your machine.

You can look at the status at any time using:

$ sudo postal status
NAME                COMMAND                  SERVICE             STATUS              PORTS
postal-cron-1       "/docker-entrypoint.…"   cron                running
postal-requeuer-1   "/docker-entrypoint.…"   requeuer            running
postal-smtp-1       "/docker-entrypoint.…"   smtp                running
postal-web-1        "/docker-entrypoint.…"   web                 running
postal-worker-1     "/docker-entrypoint.…"   worker              running

Step 6: Configuring Caddy Web Server

A web proxy is required for all web traffic and SSL termination. There are many options for Proxy – Nginx, Apache, HAProxy, e.t.c. In this guide, we’re going to use Caddy.

We can run Caddy web server using Docker:

docker run -d \
   --name postal-caddy \
   --restart always \
   --network host \
   -v /opt/postal/config/Caddyfile:/etc/caddy/Caddyfile \
   -v /opt/postal/caddy-data:/data \
   caddy

Check it’s running:

$ docker ps
CONTAINER ID   IMAGE                               COMMAND                  CREATED              STATUS              PORTS     NAMES
67461a34ae39   caddy                               "caddy run --config …"   20 seconds ago       Up 20 seconds                 postal-caddy
1bc1bac79c15   ghcr.io/postalserver/postal:2.1.1   "/docker-entrypoint.…"   About a minute ago   Up About a minute             postal-smtp-1
c5a04cea4211   ghcr.io/postalserver/postal:2.1.1   "/docker-entrypoint.…"   About a minute ago   Up About a minute             postal-worker-1
e188ee4c2844   ghcr.io/postalserver/postal:2.1.1   "/docker-entrypoint.…"   About a minute ago   Up About a minute             postal-requeuer-1
d7335cd48fa1   ghcr.io/postalserver/postal:2.1.1   "/docker-entrypoint.…"   About a minute ago   Up About a minute             postal-web-1
c4b1cc7a852e   ghcr.io/postalserver/postal:2.1.1   "/docker-entrypoint.…"   About a minute ago   Up About a minute             postal-cron-1

Once this has started, Caddy will issue an SSL certificate for your domain and you’ll be able to immediately access the Postal web interface and login with the user you created in one of the previous steps.

Upgrading Postal

Once you have installed Postal, you can upgrade to the latest release it by running this command:

$ sudo postal upgrade
warning: redirecting to https://github.com/postalserver/install/
From https://postalserver.io/start/install
 * branch            main       -> FETCH_HEAD
Already up to date.
No version specified, using latest available version...
Upgrading to 2.1.1
[+] Running 5/5
 ⠿ worker Pulled                                                          1.5s
 ⠿ cron Pulled                                                            0.5s
 ⠿ web Pulled                                                             0.4s
 ⠿ smtp Pulled                                                            0.5s
 ⠿ requeuer Pulled                                                        0.5s
Migrating database
[+] Running 5/0
 ⠿ Container postal-worker-1    Running                                   0.0s
 ⠿ Container postal-web-1       Running                                   0.0s
 ⠿ Container postal-smtp-1      Running                                   0.0s
 ⠿ Container postal-requeuer-1  Running                                   0.0s
 ⠿ Container postal-cron-1      Running                                   0.0s

Step 7: Access Postal Admin Web Dashboard

Access Postal Administration page on https://postal.yourdomain.com

You should see Let’s Encrypt SSL certificate in place if your installation was successful and login with admin user email created earlier.

You’ll get a dashboard which looks like this:

Create your first organization

Provision mail server to start sending and receiving messages using Postal.

Give your mail server a name and choose live mode.

With the basic configurations required you can now use Postal email delivery software solution.

Refer to the Postal Administration guide for further configurations.

Congratulations! You have completed setting up your own Free SMTP Server using Postal. But before you start sending emails, you have to understand some crucial concepts and follow up on the guidelines to get the best delivery rates and reach the inbox!

• Warming Up your SMTP server – We will be updating a blog about this very soon.
• rDNS (Reverse DNS)
• DMARC (Domain-based Message Authentication, Reporting & Conformance)
• MX Record
• Avoid Spam Factors – IP Reputation, SPF, DKIM, DMARC, Message Body, Email List health.

If you are having difficulties in setting up the SMTP server, you can order our service for creating it here or you can ask your questions in the comments below or in the forum.

Top 5 Free Email Marketing Tools

When you want to grow your brand or sell your stuff, email marketing is one of the most popular and effective tools around for marketing campaigns. Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. It also beats unsolicited spam email (which is never a good marketing strategy, by the way)

People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge!

One huge advantage of email over social media is that customers are more likely to see an email than social media. Just posting something on social media doesn’t mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it’s read (or deleted).

Did You Know? 

At least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.

Marketing through email can substantially increase your income but only if you do it correctly. Also, it’s a great way to get people to visit (and revisit) your website or blog. More traffic usually equates to more income.

Free Signup! No Credit Card Required!

1. GetResponse

Top 5 Free Email Marketing Tools

GetResponse advertises itself as an all-in-one marketing software program. It provides integrated email marketing, autoresponders, and also landing page creation. Thus, it allows customers to automate important marketing tasks and launch effective advertising and marketing campaigns.

Its features also include advanced analytics to track conversions, leads, and ROI. Also, it offers customizable templates, marketing workflow automation, and many more.

GetResponse offers very compelling pricing as well as the capacity to sell merchandise. Also, it offers a few CRM functionality. See More…

No Credit Card Required!

2. Constant Contact

Top 5 Free Email Marketing Tools

Constant Contact is an online marketing company that caters mainly to small businesses. This platform enables business owners to launch and also monitor email marketing efforts. Also, you can build websites and online stores, and utilize social media, among other services.

Thus, Constant Contact is arguably the most versatile email marketing platform around. Some platforms focus exclusively on the basics, and that works well. But with Constant Contact, you can:

• Create surveys
• Launch custom deals
• Engage in social media campaigns
• Send birthday greetings
• Receive reports
• Have access to advanced analytics
• Engage in live event curation
• Create coupons
• Use drag-and-drop to create your e-mail templates
• Have access to a simple management system

3. ActiveCampaign

Top 5 Free Email Marketing Tools

ActiveCampaign is a Customer Experience Automation Platform. It helps small-to-mid-sized businesses to connect and also engage with customers.

It also creates optimized customer experiences by automating much behind-the-scenes marketing, sales, and support processes.

ActiveCampaign features include unlimited email sending, email marketing capabilities, newsletter sending capabilities, and also marketing automation. Also, Built-in integrations, Conditional email content, Onsite/In-app contact tracking and See More…

No Credit Card Required!

4. Aweber

Top 5 Free Email Marketing Tools

With an extensive variety of integrations, AWeber works well with lots of different software. Also, another important advantage of AWeber is that you get access to all features no matter which subscription package you have. See More…

Founded in 1998, AWeber is a marketing software tool focused on small businesses. It allows users to create effective email marketing campaigns, landing pages, signup forms, and also many more. Its features also include reporting and analytics capabilities, autoresponders, templates, automation, and more.

No Credit Card Required!

5. DeBounce

Top 5 Free Email Marketing Tools

DeBounce service allows you to upload and also validate lists of emails. Thus, it is an email validation solution that dramatically improves email delivery rate and sending score. Its features include:

• Spam Trap Removal
• Minimize Bouncing
• Catch-All Domain Checker
• Email Validation API
• Domain Confirmation
• Email Deduplication
• MTA Validation
• Syntax Eliminator
• Selectable Download Options

So, With DeBounce, users never have to worry about emails, newsletters, or information blasts getting bounced or sent to the spam folders. See More…

No Credit Card Required!

You’ll love these FREE Courses!

Have any Query?

Don’t hesitate to contact us.

Why I Use Email Autoresponder?

An email autoresponder is the second most important marketing tool I have to make money online. The first would be my hosting (Bluehost). Without these 2 tools, hosting/autoresponder (Bluehost, Getresponse), my internet marketing business is dead in the water.

In the world of internet marketing, millions of websites are fiercely competing with each other to gain new clients. For any e-commerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough to only have a perfectly designed site with the latest animation of content.

What is Autoresponder?

Autoresponder is an email marketing service that uses a computer program that automatically returns a prewritten message to anyone who sends an email to your site. Autoresponders are widely used for responding to consumer inquiries and visitor comments and suggestions.

Follow-up automatic responders are also used by e-zines in responding to people who subscribe or unsubscribe to their online magazines. Companies, who send out their e-newsletter regularly, also use autoresponders.

You should focus your efforts not only on attracting visitors but also on leading them to make a purchase. There are dozens of marketing strategies you can use to attract more buyers and pump up your sales. One of them is by establishing an excellent and professional reputation for prompt and efficient response.

As more potential customers visit your site, you should expect a flood of inquiries and requests for information. So, This is an excellent opportunity for you to capture more clients and lead them to buy from your site. Thus, it is important that you carry out an efficient and prompt response to every email you receive. The fastest and most effective way to do this is by utilizing an email autoresponder.

How can effective autoresponder services help boost your business?

The answer lies in its ability to return a prompt response to any e-mail the site receives. By responding rapidly and efficiently, you create a very good impression on your potential customer. Thus, Good email autoresponders help you get important information back to these customers immediately. An effective autoresponder service helps you communicate your message promptly, creating a sense of professionalism and efficiency that your clients will definitely appreciate.

Another very important advantage of email automatic responders is that it saves time with multiple marketing tasks. Certainly, you do not have enough time to personally make and send all correspondence. Autoresponder services allow you to send thank you letters, newsletters, product information, brochures, orders, etc. to hundreds of clients almost immediately and simultaneously. Autoresponder services are also indispensable in any email marketing campaign.

Which is the Best Email Autoresponder?

Choosing the right autoresponder is very important. What makes the best automatic responder? First, you should pick an autoresponder that is reliable and can give you 24/7 service. You cannot afford to lose a customer because your autoresponder failed to answer his query or request for information. Therefore, The ability to respond promptly is the first thing you must look for in any automatic responder.

Another key factor you should consider when choosing Autoresponder services is flexibility. Good autoresponders allow you to customize unique responses that will have maximum effect on the customer. You should avoid creating an impression that the customer is communicating with a machine instead of a real human being.

An excellent email automatic responder lets you provide the information that is specifically targeted for what the potential customers are looking for. Because any email from potential customers essentially represents the customer’s intent on getting more information about your product, which can ultimately lead to direct sales, all emails are important. Thus, a top Autoresponder service must fulfil all these duties to help you boost your business.

For all of our autoresponder needs, we prefer Getresponse. They are very reasonably priced and have proved to be reliable and easy to use.

Some of the other Best Email Marketing software which are very useful and provide best services too…..

Aweber

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iPage Web Hosting

AccuWeb Hosting

Glowhost Web Hosting

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What Is Email Marketing? Why Use Email Marketing?

When you want to grow your brand or sell your stuff, email marketing is one of the most popular and effective tools around for marketing campaigns. In the age of social media, it's tempting to write off email. However, there is statistical evidence that it remains an important aspect of marketing efforts. For instance:

Experts with the marketing company Litmus estimate that email returns an average of $42 for every $1 spent.

If you’re a bit confused about where to begin, that’s totally normal. Hang tight you will get to know :

• What is email marketing
• Why do we need email marketing
• Top 3 reasons why email marketing is best
• Free email marketing tools
• Email marketing vs social media marketing
• Conclusion

What is email marketing?

Email marketing is a powerful marketing channel, a form of digital as well as direct marketing, that uses email to promote your business’s products or services. It can be a great help to make your customers aware of your latest products and offers by integrating them into your marketing automation. It can also play a significant role in your marketing strategy with lead generation, brand awareness, building long-term relationships, or keeping your customers engaged between purchases through different types of marketing emails. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.

Why email marketing is important?

We’ve covered the biggest question, what is email marketing, but haven’t gotten into why it plays a pivotal role in the growth of your business. Let’s talk about that now.

Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing, and unsolicited spam email (which is never a good marketing strategy, by the way)

Though there are many reasons why you should make email as one of your top priorities for marketing your brand, but here are the top 3:

1. Everyone (almost) Uses Email

A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you unless your industry accounts for the remaining 9% (hint: it doesn’t). Email presents an incredible opportunity to reach customers. Not only can you provide them with discounts, sales, coupon codes, new products, and more, they can share and forward those emails to anyone they’d like. A good email marketing strategy is to encourage customers to share offers as much as possible. Email is especially huge in the B2B world as it's the most prominent form of communication for 73% of businesses.

Did You Know?💡

At least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.

2. You own your email List

On any social media platform, an account (along with all your fans and posts) could be suspended or deleted any time, for some reason (sometimes without reason) without notice. However, you own your email list. No one can take those leads away from you.

3. Email Converts Better

People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge!

Wanna try some free email marketing tools?

Here's what you need. Sign-up and Get a Free one-month Trial to start up! No Credit Card Required. You can always upgrade your plan later.

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Email marketing vs social media marketing

According to a survey, 59% of respondents were influenced by email when it came to purchasing decisions. A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media.

One huge advantage of email over social media is that customers are more likely to see an email than social media. Just posting something on social media doesn't mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it's read (or deleted). 

Ideally, email should go hand in hand with social media. Adding social media “Like” or “Share” buttons to your marketing emails gives an additional way for customers to connect with your brand. Some snippets of positive reviews from social media fans can be included in emails, and social media posts can drive customers to email newsletters.

Marketing through email can substantially increase your income if you do it correctly. It's a great way to get people to visit (and revisit) your website or blog. More traffic usually equates to more income.

Conclusion

If you’ve been ignoring email marketing, it’s time to reconsider your strategy. It delivers huge returns for marketers who know how to do it right.

• First, remember you’re a guest in the inboxes of your subscribers. Your emails are always just one click away from losing their interest forever. Be polite, respectful, and deliver value.
• Second, We’ll need to ask permission. Of course, it’s the right thing to do. In the era of new data protection, like the EU’s GDPR, it’s also a legal requirement.
• You’ll want to follow through with the promises you make. Provide people with what they’ve asked for and email regularly to line up with their expectations.
• There’s no formula for boosting email automation. It’s all about what works best for you and your company’s voice and style.

Finally, you can move on to email segmentation and analytics once you’ve mastered the basics. Start sending separate types of emails to different groups of people so you can deliver more useful emails.

More about email marketing

Enjoyed this article? If you’re determined to become an email marketing expert, then you’ll love this FREE eBook by Neil Patel.

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Digital Marketing Agency | Sapnaa – Your Dream Store

Sapnaa – Your Dream Store It was established in April 2021. It is a digital marketing agency for various kinds of digital services with a small online store of different variety products. We at Sapnaa provide different services and digital marketing to grow businesses and products according to the niches of the client. We keep our customers at the top priority and are committed to ensuring integrity and discretion for their work. With the help of our top-level employees, we provide high-quality services to our clients and reaching over their expectations as we believe “Customer Satisfaction is Our Earning”

We Work Hard To Provide You The Best Quality Products And Services

Our team has the best qualification and experience of several years. We have high-quality technology with our own SMTP server and we aim towards allowing people to really maintain rich connections with a much larger number of people. Our services are available 24/7 throughout the world. We always maintain our good work to keep our customers satisfied and for the growth of their business and products.

Our Motive:

We at Sapnaa make sure that your business not only gets the traffic but also the targeted and relevant traffic. We make sure to provide the best digital marketing facilities without causing too much of your precious time because We know how time plays a significant role in a business and we value that.
Our Digital Marketing experts have all the best strategies to make your business the leading one among all your business competitors.

We Believe:

We believe that creating memorable experiences is the best way to connect with your consumers. From dynamic web designs to cutting-edge digital marketing strategies, we believe that the custom solutions we create today will transcend the trends of tomorrow. No matter your product or service, you have a story to tell. And, we’re the best digital marketing agency to tell it.

Our Services

Web Design

The Impression of your Website Directly Reflects the Competency of Your Business. We will Create Effective And Professional Websites for Business.
See More…

Email Marketing Campaign

Send marketing messages to a bulk group, direct visitors to your sites, and convert them into an engagement.
See More…

Social Media Marketing

Your Customers are already interacting with brands through Social Media. We will Help to Find the Correct Audience for your Business.
See More…

Graphic Design

Designing can aid in selling a product or idea. Branding is a significant aspect of growing your business and we are experts in it.
See More…

SMS Marketing

Send text messages as it is the most direct line of contact because people are more attached to their phones.
See More…

SMTP Setup & Fixing

We will set up an SMTP Server for you to send unlimited emails from your domain.
See More…

Fiverr Services

We also provide Freelancing services on Fiverr which constitutes all kinds of services related to Email Marketing.
See More…

Online Store

Shop online different varieties of products for your personal and official uses.
See More…

Get Online Digital Tools

We provide different digital tools with the discount coupons, such as VPS, Web Hosting, Bulk Email Sender, Bulk Email Verifier, etc.
See More…

Why Choose Us?

• 24/7 Customer Support
• Easy To Pay (PayPal, Card, Bank Transfer)
• Easy To Connect (WhatsApp, Messenger, Email, Telegram, etc.)
• Best Digital Marketing Services Available
• Best Digital Tools Available
• Professional and Experienced Service Providers
• Provides Services World-wide

Special Thanks

Welcome to Sapnaa – Your Dream Store. I am Sneha Khedia, the Founder & CEO of this digital marketing agency. I heartfully thank you to visit our store.
In today's digital world,
Digital marketing is one of the most powerful tools.

Digital Marketing is the best platform for increasing traffic and sales. I am an expert in Digital Marketing. I have 3 years of experience in Digital Marketing especially in BULK EMAIL MARKETING, B2B LEAD GENERATION, SOCIAL MEDIA MARKETING. HTML EMAILS, HTML TEMPLATES DESIGNS, GRAPHIC DESIGNS, SALES PRODUCTS, ETC. We are also providing a small online store with different varieties of digital and necessary products.
*Note: Don't miss the mind-blowing opportunity for Sale's products & Special offers!

Thank you!
Sneha Khedia
Founder & CEO

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