What is Email Validation? Why is it Important?

Email Marketing

What is Email Validation? Why is it Important?

what is email validation, why is it important?
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1. What is Email Validation?


Email validation is a system of verifying if an email address is valid and deliverable. It also confirms if an email address has a reliable domain such as Gmail or Yahoo. What is Email Validation?

It’s the first step in many e-marketing strategies. In order to successfully implement certain strategies, it’s important to have an understanding of the various methods or ways that your e-mail validation system works.

Email validation can be used as part of a multi-step approach to validate your emails and increase customer engagement.

Some e-mail validations are● Domain verification, where you attempt to obtain a domain name and see if it’s current and available for registration, with a flawless email account supporting that domain name.

A perfect email address will have a Domain verification, where you attempt to obtain a domain name and see if it’s current and available for registration, with a flawless email account supporting that domain name.●

Credential verification is where you attempt to obtain credentials (such as user IDs) from the company that owns the domain name and verify whether they are compatible with that company’s privacy policy and security practices.

A perfect email address will have● credentials verification where you attempt to obtain credentials (such as user IDs) from the company that owns the domain name, with a flawless email account supporting that domain name.


2. What Are the Benefits of Email Validation?


The benefit of email validation is that it’s an easy, and low-cost method of confirming an email address is valid and deliverable. Email validation is not a substitute for a thorough company and customer analysis.

It’s used to confirm the identity of an email address and the domain of the email address. The purpose of email validation is:

-clean email list

-lower bounce rate

-erase invalid emails

-remove duplicate emails


3. How to Validate Email Addresses?


Email validation is a method of confirming if an email address is valid and deliverable. It also confirms if an email address has a reliable domain such as Gmail or Yahoo.

If your list of email addresses does not validate, then you are most likely not using the best form of Email Marketing. But fear not, you can still use Email Validation to improve your marketing strategy so that you can stop spam rate and reach more subscribers in less time.

Email Validation can be done by:

1. Use a tool such as Email Validation Lab3 or Email Validation Dashboard to check your lists.

2. Use Google Analytics to check your data and verify it against the data provided by the tool.

3. Use Google Ads Webmaster Tools to check your data and verify it against the data provided by the tool.

4. Using WordPress or Blogger’s built-in Email Validator plugin to validate your email addresses for spam or other malicious messages.

5. Using any other type of verification tools that are available for each service provider:

1. Debounce

DeBounce service allows you to upload and validate lists of emails. It is an email validation solution that dramatically improves email delivery rate and sending score. Its features include:

  • Spam Trap Removal
  • Minimize Bouncing
  • Catch-All Domain Checker
  • Email Validation API
  • Domain Confirmation
  • Email Deduplication
  • MTA Validation
  • Syntax Eliminator
  • Selectable Download Options

With DeBounce, users never have to worry about emails, newsletters,

or information blasts getting bounced or sent to the spam folders. See More…

free email validation tool

No Credit Card Required!

Sapnaa-Bulk Email Validation

Our bulk email verification and email list cleaning services will provide quality service of Bulk email verification, email list cleaning, and the invalid or duplicate Email removal service in a really low amount with 100% accuracy.

our services:

  • Bulk Email verification
  • Email List Cleaning
  • Categorization into Valid/Non Valid emails
  • Finding Syntax Errors in Email address
  • Spam emails identification
  • Removing duplicates emails
  •  Removing non-responding emails

Why you offer us:

  • 100% Accuracy
  • High-Quality Service
  • On-Time Delivery
  • Unlimited Revision
  • 100% Satisfaction and Money Back Guarantee
bulk email validation service

Services on Fiverr

Welcome to my bulk email verification and email list cleaning gig. I will provide quality service of Bulk email verification, email list cleaning, and invalid or duplicate Email removal service in a really low amount with 100% accuracy.

My services:

  • Bulk Email verification
  • Email List Cleaning
  • Categorization into Valid/Non Valid emails
  • Finding Syntax Errors in Email address
  • Spam emails identification
  • Removing duplicates emails
  •  Removing non-responding emails

4. Why Email Validation Important ?

In order to get the quality and most correct outcomes out of any e-mail validation software, you must:

  1. NOT run behind a proxy.
  2. Have a Public IP address.
  3. DNS MX and PTR data are set for this IP address.
  4. SMTP is installed and configured on this host.

As I mentioned before, Email tackle validation usually works like this:

  1. Validate e-mail tackle syntax.
  2. If the preceding step succeeds, obtain MX documents for the domain via DNS MX look up query. MX documents specify which SMTP servers (if any) take delivery of electronic mail for the given domain. This lets us discover out if the area phase is faked or not.
  3. Now we might also want to make a connection to the SMTP MX server (which we determined at the previous step) to take a look at if this server is alive. Well, if at least one of the servers related with the given domain is alive.
  4. If the connection succeeded, we may additionally prefer to use this connection to submit the e mail address in query to test if the SMTP MX server accepts the given recipient. If it does, we declare the e-mail tackle valid.

This strategy is very simplified because, in reality, some SMTP MX servers receive all e-mail addresses belonging to their domains, even non-existent ones.

They do this to prevent junk mail bots from harvesting desirable addresses by brute force).

5. Why do Some Mail Servers says Invalid even if the email is valid!

However, there are many cases when most servers will reply with an error even if you put up perfectly valid addresses to them. The cause is that they through default assume that you’re a junk mail bot and you need to convince them that you’re not. Let’s see what we can do about that.

Most unsolicited mail in modern times is sent by infected domestic and workplace systems. Normally, non-spam e-mail is despatched through SMTP relay servers. It’s uncommon to send an e-mail directly from a customer to the stop recipient’s MX server.

So, every time the goal MX thinks your IP tackle does not correspond to a residing SMTP server, you may also get banned. What differs a host running a full-fledged SMTP server from a host which does not seem that solid?

A correct and trusted SMTP server host need to have:

  • The IP address is no longer in any famous blacklists.
  • Assign a domain name to the host. (sub-domain is better)
  • The IP address of the host should have a PTR record which resolves to the area name above.

Also, the SMTP server for our specific purpose (email address validation) have to additionally meet this requirement:

  • SMTP provider on port 25 have to be running on this host, and this provider must take delivery of our sender’s email address (on behalf of which we make our test connections) as a valid recipient.
email automation


6. Conclusion


Email validation can be used to make a process more efficient and personalize the experience. Email validation is an integral part of email marketing, digital marketing, and internet marketing. This form of communication is used to validate an email address before it is sent out. Email addresses are often not valid, so it is important that they are validated before being sent out.

Email validation is utilized in order to reduce risk and increase the likely hood of receiving valid emails and reducing bounce rate, With limited resources in your online business, This example shows how important email validation can be for some people who wish to keep their accounts updated regarding customers!

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